DENVER, CO — For the second consecutive year, the Colorado Rockies franchise has seen little change in its overall value, remaining stagnant at $1.5 billion, according to Forbes’ latest Major League Baseball (MLB) team valuation rankings. This marks a period of continued struggle for the Rockies, who have now endured two back-to-back seasons with over 100 losses.
Despite the disappointing performance on the field, which has led to a drop in their ranking from 20th to 24th in the league, the Rockies’ financial value has remained unchanged. The team sits in the lower half of MLB’s rankings, signaling that their value is not closely tied to the team’s performance but rather to other factors, including their market presence, stadium deals, and fan engagement.
For the 2024 season, the Rockies saw an average attendance of more than 31,000 fans per game, securing the 15th spot for the league’s highest attendance, slightly down from the previous year’s 32,000. The decline in fan attendance could be seen as a reflection of the team’s lackluster performance, yet the Rockies remain in the middle of the pack in terms of fan support. This steady turnout suggests that the franchise still enjoys a solid base of loyal fans, even as the team struggles to find success on the field.
The Rockies are among four MLB teams that saw no increase in franchise value this year. The St. Louis Cardinals, Seattle Mariners, and Tampa Bay Rays also remained flat in terms of valuation, pointing to broader trends across the league where certain franchises, regardless of on-field performance, have seen their financial standings plateau.
On the other end of the spectrum, the defending World Series champion Los Angeles Dodgers experienced a dramatic 25% increase in their franchise value, reflecting the lucrative financial gains that often follow championship victories. The contrast between the Dodgers’ soaring value and the Rockies’ stagnant position underscores the significance of team performance on the financial bottom line.
While the Rockies may not have benefited from a World Series title or significant on-field success in recent years, their financial stability can be attributed to their consistent market presence and the loyalty of their fan base. The franchise’s worth is also buoyed by long-term revenue sources, including local media deals, sponsorships, and Coors Field, their home stadium.
In a league where team performance is often closely tied to franchise value, the Rockies find themselves at a crossroads. With no immediate signs of improvement on the field, the team may need to focus on strengthening its off-field financial strategies to ensure continued stability in the competitive MLB landscape.
As the Rockies enter another season of uncertainty, fans and analysts alike will be watching closely to see if any shifts in team management or player development can reverse the trend of underperformance and restore the franchise’s position as a true contender, both on the scoreboard and in terms of overall value.
